Industry News | July 8, 2013

Krispy Kreme Enjoys 76th Birthday with 76-Cent Dozen

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In celebration of 76 years of treats, on Saturday, July 13, Krispy Kreme is offering a dozen of its signature Original Glazed doughnuts for 76 cents with the purchase of an Original Glazed dozen at regular price. No coupon required. Offer available at participating Krispy Kreme U.S. and Canadian locations. Excludes Connecticut and Puerto Rico. Krispy Kreme is celebrating its 76th birthday in 70’s style with a groovy new Facebook photo app. Make and share your own Far Out Photo at KrispyKreme.com/76th.

 

Since 1937, Krispy Kreme’s most famous and best-selling product has been the hot, glazed, yeast-raised doughnut known as The Original Glazed.

"When you hear people talk about having a ‘Krispy Kreme’, they are most often referring to our signature treat- the Original Glazed doughnut," says Dwayne Chambers, chief marketing officer for Krispy Kreme Doughnut Corporation. "Made from a recipe dating back to the 1930’s, our uniquely delicious Original Glazed doughnuts help set Krispy Kreme apart from any other sweet treat retailer. We're excited to celebrate 76 years of sharing delicious tastes and creating fond memories by giving our fans an opportunity to try and share the doughnut that has become famous worldwide."

 

Krispy Kreme fun facts:

 

  • Vernon Rudolph rented a building in what is now historic Old Salem in Winston-Salem, North Carolina, and began selling Krispy Kreme doughnuts to local grocery stores on July 13, 1937. The scent of cooking doughnuts drifted into the streets, and passers-by stopped to ask if they could buy hot doughnuts. So, he cut a hole in an outside wall and started selling hot Original Glazed doughnuts directly to customers on the sidewalk. The rest is history.

     

  • A typical Krispy Kreme store produces more than 3,000 doughnuts per hour, but larger stores can produce up to 12,000 doughnuts per hour.
     

  • Hot Doughnuts Now: When lit, the Hot Doughnuts Now sign announces to doughnut fans that Krispy Kreme Original Glazed doughnuts can be purchased hot off the line.

The offer is good on July 13, 2013 only. Purchase one dozen Original Glazed doughnuts at regular price and get one dozen Original Glazed doughnuts for 76cents at participating Krispy Kreme U.S. and Canadian shops. While supplies last. May not be combined with other offers. Not redeemable at grocery or convenience stores.