Beginning at 5 a.m. on September 13, Krispy Kreme is inviting residents and tourists in Virginia Beach and surrounding communities to celebrate the opening of the new Krispy Kreme neighborhood shop at 5832 Northampton Blvd., Virginia Beach, Virginia.

Throughout the day, Krispy Kreme team members will greet guests with samples of its delicious doughnut varieties and the new Krispy Kreme signature coffee blends. They willl also hand out Krispy Kreme's familiar chef's hats to doughnut fans.

"We are extremely excited about bringing our delicious one-of-a-kind doughnuts to the Virginia Beach area," says Cindy Bay, SVP of US Franchises and Company Stores for Krispy Kreme. "We want everyone to come out and join us at 5 a.m. as we flip the switch on our Hot Doughnuts Now sign, and throughout the day for lots of entertainment, games, and prizes."

Now through grand opening day on September 13, join Krispy Kreme's more than 3.6 million virtual fans on Facebook and Twitter. Use the Twitter hashtag #KrispyKremeVALive for updates on the grand opening festivities and chances to win some tasty prizes.

At 5 a.m. on grand opening day:

• The first customer in line receives a free dozen Original Glazed Doughnuts every week for a year, and a prize so special it's a secret until 5 a.m. on grand opening day!
• The next 99 customers in line will receive a free dozen Original Glazed Doughnuts every month for one year.
• The first 100 people in line will also receive commemorative Krispy Kreme Virginia Beach, Virginia, T-shirts.

The 2,000-square-foot Virginia Beach neighborhood shop will include a drive-thru and feature Krispy Kreme's unique product offerings, including its signature hot Original Glazed doughnuts and other one-of-a-kind doughnut varieties; Krispy Kreme Signature Coffees and espresso drinks; and Krispy Kreme Chillers and iced beverages.