Industry News | May 30, 2003

Krispy Kreme Invades Dunkin' Territory

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Krispy Kreme will open its first store in Massachusetts on June 24 at 5:30 a.m. The new store is located in Medford at 35 Revere Beach Parkway.

The store will be approximately 4,500 square feet and employ a team of approximately 200 employees. It will include drive-thru service, "significant" space for customer seating, a glass viewing area for doughnut-watching, and the well-known "Hot Doughnuts Now" sign.

The opening is important on one level because this is doughnut-darling Krispy Kreme's first free-standing unit in Dunkin' Donuts' home territory. However, sources at Dunkin' say because of their concept's deep ties to New England, they aren't worried and that Dunkin' is more concerned with coffee competitors like Starbucks and 7-11 than Krispy Kreme.