Industry News | February 24, 2012
Krispy Kreme Kick Off Glaze the Nation Tour 2012
On Feb. 23, at a festive fan event in Daytona Beach, Florida, that included hundreds of fans and appearances from former NASCAR drivers Kyle, Richard, and Austin Petty, Krispy Kreme unveiled the Krispy Kreme Cruiser. This was the first stop for Krispy Kreme, which is taking its 75th Birthday celebrations on the road, in its fun-filled and fan engaging Glaze The Nation Tour.
Krispy Kreme fans can find and follow the Krispy Kreme Cruiser at GlazeTheNationTour.com.
Reminiscent of the early years when Krispy Kreme would mobilize its small fleet of delivery trucks to bring its signature doughnuts to fans of all ages, The Krispy Kreme Cruiser is a newly restored and bowtie branded 1960 Flxible Starliner helmed by Krispy Kreme brand ambassadors who will guide the sweet ride across the country inviting fans to join in the 75th birthday celebration of the world’s most famous doughnut.
“Because our purpose is to touch and enhance lives through the joy that is Krispy Kreme, we felt it was important to get out of our shops and take the party on the road,” explains Dwayne Chambers, chief marketing officer for Krispy Kreme. “We searched the entire country to find a vehicle that had just the right balance of nostalgia, retro, and cool. There were a lot of possibilities, but our search always seemed to come back to the Flxible.”
Operated for Krispy Kreme by Richard Childress Racing, over the next few months the Krispy Kreme Cruiser will make nearly 500 stops at local fairs and festivals, Krispy Kreme shops, a myriad of major events in 37 states, and surprise and delight fans at spontaneous stops along the way with fun and games, prizes, giveaways, and Krispy Kreme’s one-of-a kind treats.
Outfitted with a GeoNavigator, Krispy Kreme Cruiser followers can track its whereabouts in real-time, view pictures, videos, and blogs, and interact with the Cruiser Tour Guides at GlazeTheNationTour.com.
April and Kelvin Locklear, Owners of Mooresville, North Carolina-based Outcast Kustoms, and their team of Pro Race Drivers Ron Hornaday and Ted Musgrave, led the restoration of the Krispy Kreme Cruiser. The restoration has been chronicled for an episode of Velocity’s new Outcast Kustoms that airs April 2, 8 p.m., on Velocity.
The Outcast Kustoms series is produced by Worldwide Media Group for Velocity with Clint Stinchcomb as executive producer. JR Rhodes of Hammerhead Entertainment is also an executive producer.
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