Industry News | October 23, 2009

Krispy Kreme Moving Another 'Neighborhood' Into Raleigh

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Krispy Kreme Doughnut Corporation will open a second Raleigh, North Carolina, location, a new Neighborhood Shop, on October 24 at 11 a.m. The new Neighborhood Shop in City Plaza is located in a pavilion on Fayetteville Street, and will open in conjunction with Raleigh's new City Plaza—a public gathering space that includes open seating, interactive water fountains and LED art panels, granite chess tables, and art space. Raleigh Wide Open, a festival featuring live music, food and art vendors, a kids zone, street performers, and fireworks, will also be underway.

Following the opening of City Plaza at 11 a.m., the greater Triangle community is invited to be among the first customers at the new shop for a chance to win great prizes. Select prizes include one free dozen Original Glazed doughnuts every week for a year, one free dozen Original Glazed doughnuts every month for a year, a Krispy Kreme travel mug with a coupon for a free medium coffee, and an official Krispy Kreme Raleigh T-shirt. Free samples of Kool Kreme soft serve and other Krispy Kreme treats will be available throughout the day.

The 900-square-foot store will feature Krispy Kreme's signature offerings, including its doughnut varieties, coffees and espresso drinks, Krispy Kreme Chillers, and iced beverages. The new Neighborhood Shop will also be the second store in Wake County to offer Krispy Kreme's Kool Kreme soft serve menu. Offered in Very Vanilla and Deep Chocolate, Kool Kreme soft serve is available in traditional cones, shakes, and sundaes, all paired with a toppings bar.

"We are thrilled to be expanding our presence in the Triangle and excited to be a part of the thriving development underway in downtown Raleigh, especially the new City Plaza," says Cindy Bay, senior vice president of company store operations for Krispy Kreme. "We recently opened a Neighborhood Shop in Knightdale, and are excited to continue building our relationship with the Raleigh community at our newest location."

A ribbon-cutting ceremony on October 23 at 12:40 p.m. will feature Krispy Kreme executives, including Cindy Bay, senior vice president of company store operations, Steve Wymer, market manager for North Carolina Krispy Kreme, and City of Raleigh officials.

Additionally, a Coffee and Kreme social will be held at the shop on October 28 from 3 p.m. to 5:30 p.m. Customers will get the chance to sample Krispy Kreme's specialty products.