Industry News | January 7, 2013
Krispy Kreme Names New VP of U.S. Franchise Development
Krispy Kreme Doughnuts Inc. announced that Patricia Perry has joined the company as its new vice president of U.S. franchise development. In this role, Perry will coordinate completion of the company's domestic franchising plans and lead its domestic franchise recruiting efforts.
"Patricia is an industry professional who brings current, relevant [quick-service] franchise development skills to Krispy Kreme," says Cindy Bay, senior vice president of U.S. operations and franchising. "We have expressed our intention to refocus on domestic franchise growth at the appropriate time, and we are now ready to begin executing a focused strategy of franchise expansion in the United States."
Perry has 10 years of experience in multiunit restaurant franchise marketing, business development, and restaurant operations, having spent much of her career with Church's Chicken. She also owned her own restaurant, Jasabar Southern Cuisine Restaurant. As a former independent business owner, Perry has a unique understanding of what franchisees require in order to be successful.
"I am extremely excited to be joining the team at Krispy Kreme, especially at such an exciting time," Perry says. "As one of the most recognizable brands in the world, I believe Krispy Kreme's U.S. franchising opportunities are enormous."
"The team we are building to grow our U.S. franchise network is impressive,” says president and CEO James H. Morgan. “Patricia brings current knowledge of the franchise development market, along with years of restaurant experience, to our group of professionals led by Cindy Bay, a 30-year [quick-service] veteran. We are delighted to have her join us."
Krispy Kreme has 238 shops in the U.S., 142 of which are franchised.
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