Industry News | April 4, 2012

Krispy Kreme Revs Up the Community

Beginning April 5, Krispy Kreme US will once again team up with former NASCAR driver Kyle Petty and Victory Junction for the fourth annual Krispy Kreme Drive for 45 Campaign.

For 45 consecutive days, Krispy Kreme fans can help provide a chronically ill child a life-changing camp experience by making a donation at checkout, or at www.KrispyKreme.com/Drivefor45.

"Krispy Kreme's mission is to 'touch and enhance lives' and with the support of our fans, in just a few short years, we've raised and donated more than $800,000 to Victory Junction," explains Brian Little, Director of Corporate Communications for Krispy Kreme.

"By donating at one of our shops, fans can truly make a difference in a child's life."

Founded and operated by Kyle and Pattie Petty in Randleman, North Carolina, Victory Junction is a non-profit organization that enriches the lives of children with chronic medical conditions or serious illnesses by providing fun, unique and life-changing camping experiences in a safe and medically-sound environment.

The number 45 is a tribute to their son Adam Petty, former NASCAR #45 car driver who lost his life during a tragic racing accident in 2000.

"Chronically and seriously ill children from across the country come to Victory Junction to laugh and play and forget about being sick for a while," explains Kyle Petty, Victory Junction Co-Founder.

"We are delighted to team up with our friends at Krispy Kreme again for the 4th annual Drive for 45 Campaign."

Here are a few easy ways to make your donation to the Krispy Kreme Drive for 45 Campaign, April 5 through May 19, at a participating Krispy Kreme US location near you.

  • At Checkout- Make a $1, $2, $5 or $45 donation at checkout. A paper Drive for 45 certificate will be displayed in-store, throughout the campaign, in recognition of your support.
  • "Round Up" – Tell the cashier to 'Round Up' your purchase amount to the nearest dollar. The difference is your donation.
  • Tire Banks – Make a pit stop and drop your donation inside a Drive for 45 Tire Bank at your nearest participating Krispy Kreme.

 

To celebrate the launch this year's campaign, on April 5, Kyle and Richard Petty, and Pro All Star Series Driver Gray Gaulding will meet and greet at Krispy Kreme locations in Winston-Salem and Greensboro, North Carolina. Visit  KrispyKreme.com/Drivefor45 for details on these and future events.

Connect with Krispy Kreme at KrispyKreme.com, Facebook, foursquare, Twitter, and KrispyKremeDoughnuts on YouTube.

The mission of Victory Junction located in Randleman, North Carolina, is to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences. Visit Victory Junction at www.victoryjunctionKrispy Kreme has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.