Industry News | May 9, 2012
Krispy Kreme Turns 75 with Global Celebration
This year marks 75 years of sharing delicious tastes and creating fond memories and shared special moments through the joy that is Krispy Kreme Doughnuts.
In celebration of 75 years, Krispy Kreme is inviting its fans around the globe to join the celebration. Post your Happy 75th Birthday message on a virtual Birthday Card, interact with the Time Machine of Joy, and share your sweetest Krispy Kreme memories at www.CelebrateKrispyKreme.com.
Krispy Kreme introduced its signature sweet treats on July 13, 1937, in Winston-Salem, North Carolina. Now famous for its Original Glazed doughnut, Krispy Kreme is in more than 690 Krispy Kreme shops in 21 countries and 10,000 mass merchants and grocery stores.
Krispy Kreme kicked off its 75th Birthday celebrations in February with the launch of the 2012 Glaze The Nation Tour, bringing its Krispy Kreme Cruiser and 75th celebration festivities to doughnut fans throughout the domestic United States. Today, the international sweet treat retailer is taking the celebration global with a virtual 75th celebration for doughnut fans of all ages.
“In addition to commemorating 75 years of delicious melt-in-your-mouth doughnuts and coffee, Krispy Kreme’s birthday celebrates how the brand has touched and enhanced lives for generations,” says Dwayne Chambers, chief marketing officer for Krispy Kreme Doughnut Corporation. “It is a birthday party that spans 21 countries and includes millions of Krispy Kreme fans who are devoted and passionate about how the brand has brightened their days and given them an extra bite of joy.”
Krispy Kreme fans of all ages can join and share the 75th Birthday celebration with these interactive birthday activities at CelebrateKrispyKreme.com:
- Virtual Birthday Card: What birthday would be complete without a birthday card? Post your Happy Birthday wishes to Krispy Kreme and all the fans that share your joy for its one-of-a-kind delicious treats.
- Time Machine of Joy: Join in the celebration of 75 years with this interactive scrollable timeline complete with facts, pictures, and fun.
- Go Social Worldwide: Choose a country and celebrate the Joy! See an array of Krispy Kreme international products and connect with Krispy Kreme shops around the world.
- Send a Birthday e-card: Send a bit of sweet happiness and joy to your family and friends with customizable e-cards.
- Share Your Krispy Kreme Memory: Everyone has a favorite Krispy Kreme moment. Share the Krispy Kreme photos and moments that make you smile.
- Follow the Krispy Kreme Cruiser: Follow the fun as the Krispy Kreme Cruiser surprises and delights Krispy Kreme U.S. fans with special treats and prizes.
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