Industry News | June 20, 2011

Krispy Kreme Turns on Hot Light in SC

At 6 a.m. on June 21, Krispy Kreme will open its second neighborhood shop inside the "Famously Hot" city of Columbia, South Carolina.

On grand opening day, Krispy Kreme is inviting residents of Columbia and surrounding communities to celebrate the opening of the Krispy Kreme Neighborhood Shop, located at 110 Clemson Rd., Columbia, South Carolina 29229.

"We are truly excited about expanding our presence in the Columbia, South Carolina, market," says Cindy Bay, senior vice president of company store operations for Krispy Kreme. "Columbia brands itself as the 'Famously Hot' city, and Krispy Kreme's hot Original Glazed Doughnuts are world famous. Columbia and Krispy Kreme make a perfect pairing."

The 2,000-square-foot shop will include a drive-thru and feature Krispy Kreme's unique product offerings, including its signature hot Original Glazed doughnuts and other one-of-a-kind doughnut varieties; signature coffees and espresso drinks; and Krispy Kreme Chillers and iced beverages. The shop will also offer Krispy Kreme's Kool Kreme soft serve menu of traditional cones, shakes, and specialty doughnut sundaes, complete with a variety of toppings.

At 6 a.m. on grand opening day, the first customer in line will receive one free dozen Original Glazed Doughnuts each week for one year. The next 49 customers in line will receive one free dozen Original Glazed Doughnuts every month for one year, and the first 100 people in line will receive commemorative Krispy Kreme Columbia t-shirts.

On June 21st, you can watch Krispy Kreme's live virtual coverage of the Columbia Neighborhood Shop grand opening event, from 4 a.m. – noon on Twitter @KrispyKreme. Krispy Kreme is inviting grand opening day guests to get in on the action by sharing their posts and fun photos from the event using #KrispyKremeLive throughout the day.