Industry News | August 19, 2014

Krispy Kreme Unveils K-Cup Coffee Packs

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Krispy Kreme fans can now experience the brand’s coffee with just the touch of a button: Krispy Kreme Coffee in Smooth and Decaf blends are now available in K-Cup packs at participating grocers, Krispy Kreme locations, and online through the Kuerig and Krispy Kreme websites.

“Krispy Kreme has been brightening people’s day with the great taste of our doughnuts and coffee for 77 years,” says Dwayne Chambers, chief marketing and innovation officer for Krispy Kreme Doughnut Corporation. “We are delighted to partner with Keurig to deliver the great taste of Krispy Kreme Coffee to our fans in fresh and convenient K-Cup packs.”

“We are thrilled to offer Keurig brewer owners the convenience of making Krispy Kreme Coffee in their own home,” says Dave Sachs, VP of global hot systems beverages for Keurig Green Mountain Inc. “It underscores our commitment to offer our consumers the best in quality and variety for the Keurig system.”

Krispy Kreme Smooth is a Latin American blend with flavor and personality, balanced from start to finish.  Krispy Kreme Decaf is a caffeine-free blend of Latin American and Sumatran decaf coffees.

Each Krispy Kreme Coffee blend is available in 12-count boxes of K-Cup packs at participating U.S. grocery stores and Krispy Kreme Doughnut shops.

Fans can also enter for a chance to win a year’s supply of Krispy Kreme coffee in K-Cup packs by stopping in to any participating Krispy Kreme location September 1–29, and complete an entry form for a chance to win free coffee for a year. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.