Industry News | October 22, 2013

Krystal Celebrates 81st Anniversary

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On Thursday, October 24, from 7 to 11 p.m., Krystal will treat guests to its square burgers for 25 cents each and cheese Krystals for 30 cents each.  

The celebration of the brand’s 81st anniversary marks a year of tremendous growth for the company. With a recent brand campaign launch and plans to have 500 stores within the next few years, the Krystal team aims to providing a unique food experience.

“We’ve spent the last year developing exciting strategies that will allow Krystal’s southern goodness to be shared with even more consumers,” says Douglas R. Pendergast, president and CEO of the Krystal Company. “Today, we celebrate everyone who’s made the Krystal brand a great one over our 81 years, as well as all of our loyal fans and guests who’ve been a part of the Krystal story.”

“Offering Krystals for a quarter is one of our favorite ways to celebrate our guests and the iconic steamy squared burger that so many people love,” says Tom Peterson, vice president and chief marketing officer at Krystal.  “We look forward to the celebration and look forward to many more years of sharing Krystal’s southern goodness!”

Guests are asked to limit 6 Krystals or 6 Cheese Krystals per customer or car visit.