Industry News | October 17, 2003
Krystal Opens First On-Campus Location
“Over the past 70 years, Krystal has become an integral part of the college experience for students throughout the Southeast,” Fred Exum, Krystal CEO, said in a statement. “The price, portability and fun that customers associate with our brand makes Krystal a perfect fit for a college campus. We expect the Krystal restaurant to become a popular place on campus in a short time.”
Krystal signed an agreement with Sodexho USA in January 2003 to open licensed locations in strategically identified Sodexho accounts throughout the Southeast U.S. In addition to this and other campus locations, Sodexho USA is actively looking to roll out Krystal restaurants within its corporate and health care services divisions.
“We look forward to bringing the one-of-a-kind menu items and unique taste of Krystal to the students, faculty and staff at Gordon College,” said Steven Brush, director of national brands for Sodexho. “With the closest Krystal 20 miles away from the school, we are excited about giving the students at Gordon College immediate access to that Krystal taste.”
Located approximately 55 miles south of Atlanta and 35 miles northwest of Macon, Gordon College is a two-year, residential college in the University System of Georgia with approximately 3,400 enrolled students.
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