Industry News | November 17, 2008

Krystal Takes on Popeyes and Church's

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As temperatures begin to dip, The Krystal Company is turning the thermostat up on its guests’ taste buds with the introduction of a new Spicy Southern Chik Basket served with Fiesta Waffle Fries.

A spicy, crispier variation of Krystal’s popular Chik sandwich, the Spicy Southern Chik features a 100% whole breast chicken filet marinated with classic hot sauce flavors of spicy cayenne peppers, tangy vinegar, and other savory seasonings, all coated with a light and crispy southern style breading. Made fresh to order, the Spicy Southern Chik is topped with a pickle and mayonnaise and served on a freshly steamed Krystal bun.

Available systemwide starting November 17, the combo is served to guests in a basket that includes two Spicy Southern Chiks along with a generous helping of spicy, seasoned Fiesta Waffle Fries, and a medium beverage. The complete meal is available for a suggested retail price of $4.39.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.