Industry News | October 21, 2011
La Madeleine Commits $100K to Susan Komen
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To further demonstrate its support for fellow Dallas-based Susan G. Komen for the Cure, la Madeleine Country French Cafe has recommitted to the fight against breast cancer by extending its “Card for the Cause” program and doubling its donation commitment to at least $100,000 over the next year.
“La Madeleine remains dedicated to helping fund leading research and life-saving community outreach projects through our partnership with Susan G. Komen,” says Phil Costner, la Madeleine president and chief operating officer. “We hope that our customers will continue to share in our passion for finding a cure by participating in our ‘Card for the Cause’ program.”
The “Card for the Cause” can be purchased at any la Madeleine Café for $35 and entitles guests to 10 percent off most purchases for one year. Previous cardholders may renew their “Card for the Cause” for $25. From now through Sept. 28, 2014, la Madeleine will donate 1 percent of the total purchases made by guests that present a “Card for the Cause” (excluding alcohol and gift card sales) to Susan G. Komen for the Cure and has committed to a minimum donation of $100,000.
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