Industry News | May 9, 2014

La Madeleine Partners with Children's Hunger Fund

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La Madeleine strengthened its commitment to helping kids in need. The Dallas-based bakery café brand with 68 locations nationwide announced it set out to provide financial support to Children’s Hunger Fund with a goal of providing one million meals. Already philanthropic partners, the two organizations share a common bond in their desire to end childhood hunger.

“Doing our part to end childhood hunger is an important part of the la Madeleine culture,” says John Cahill, chief operating officer for la Madeleine Country French Café.

“I believe as an organization we should make a difference in the communities we serve and stand for something. I am proud of everyone at la Madeleine for coming together to support Children’s Hunger Fund.”

La Madeleine is bringing back the successful, Delivering Hope by the Jarful, a campaign in which $1 from every jar of Tomato Basil Soupe purchased in café is donated to Children’s Hunger Fund. This program will run now through the end of 2014.

La Madeleine will also donate $5 for every $25 gift card purchased between April 30, 2014 and June 10 to Children’s Hunger Fund.

Plus, la Madeleine is continuing to foster donations for the organization at all new café opening events throughout 2014.

“La Madeleine is a special company—one that we feel shares our spirit and devotion to making the world a better place,” says Michael Richards, executive director of the south for Children’s Hunger Fund, which operates worldwide with just 43 employees worldwide and distributed 99 percent of its collections to the children it serves. “This expanded relationship will help us immensely.”

Children’s Hunger Fund’s philanthropic partnership with la Madeleine gives loyal guests of the endearing bakery café brand a chance to bring a favorite menu item home and make a meaningful difference to kids in need. To date, Children’s Hunger Fund has provided food and aid to more than 20 million children in America and around the world.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.