Industry News | August 20, 2014

La Madeleine Raises Funds for Children's Hunger Fund

La Madeleine Country French Café is making a major impact on the fight to end childhood hunger. The company announced its updated 2014 fundraising results that directly support Children’s Hunger Fund (CHF). Thus far in 2014, through a combination of new café events and ongoing promotional programs, la Madeleine and guests together have raised $89,339, which translates to almost 715,000 meals. La Madeleine will continue to work closely with Children’s Hunger Fund throughout the balance of the year to increase donations and feed children who need a helping hand.

“Teaming up with Children’s Hunger Fund has been such a rewarding experience for everyone at la Madeleine. When you consider that CHF has a 99 percent flow through of funds that go directly to feed children in need, it is clear that we are partnering with a very special organization,” says John Cahill, chief operating officer for la Madeleine Country French Café. “It is amazing to see the difference we can make as a company to improve the lives of children.” 

Delivering Hope by the Jarful, a campaign in which $1 from every jar of la Madeleine’s Tomato Basil Soupe purchased in café is donated to CHF, has been running since April 30 and will continue through the end of the year.

This spring, la Madeleine ran a gift card promotion in which they donated $5 to Children’s Hunger Fund for every $25 gift card purchased. La Madeleine also benefits Children’s Hunger Fund during each new café opening. The company and guests alike make significant contributions to the cause during training and grand opening events.

“Having the support and commitment of la Madeleine has spread new hope for helping kids in need,” says Dave Phillips, founder and president of Children’s Hunger Fund. “It is clear that la Madeleine puts a great amount of care into its efforts, and for that we are truly grateful.”

To date, Children’s Hunger Fund has provided food and aid to more than 20 million children in America and around the world.

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.