Industry News | July 30, 2012
La Madeleine Soars with Premier Airport Location
On July 28, la Madeleine Country French Café will open the doors to its new café at Phoenix Sky Harbor International Airport. The Phoenix café is la Madeleine’s first licensed location at a nontraditional venue.
“La Madeleine continues to explore expansion opportunities to share our French café experience with new guests across the country,” says Phil Costner, la Madeleine president and COO. “Our cafés offer a unique choice within airports, and we’re excited to bring Phoenix residents and travelers our fresh, authentic French cuisine in a convenient setting.”
The new café will be licensed and locally operated by Grand Isle Yogurt and is one of 20 new restaurants slated to open in terminal four.
Since late 2011, la Madeline has been pursuing strategic growth opportunities and attracting the attention of potential investors across the country. As part of this strategy, la Madeleine has partnered with HMSHost to open additional cafés within Hartsfield-Jackson Atlanta International Airport, Dallas Love Field and Dallas-Fort Worth International Airport.
Additionally, la Madeleine is expanding its breakfast menu and beginning to introduce Wi-Fi access to cafés across the country. Free Wi-Fi access will be available without time restrictions in all la Madeleine cafés by the end of the year.
New breakfast offerings include: Parisien Eggs Benedict, two poached eggs served on a flaky croissant with ham and bacon, topped with classic hollandaise sauce; Country French Hash and Eggs, two eggs any style atop a mix of sausage and potatoes, with a fresh-baked croissant; and the Breakfast Sampler, customers' choice of a classic la Madeleine mini breakfast pastry and two lighter breakfast options.
Customers can also choose one pastry--a Mini Bran Muffin, Mini Blueberry Muffin, Lemon Madeleine, Mini Chocolate Croissant, or Mini Lemon Cream Cheese Muffin--or two of any of the following: Oatmeal, Strawberries Romanoff, Fruit Salade, Yogurt Parfait, or Muesli with Strawberries.
“Our guests visit la Madeleine to enjoy the simplicity of classic country French cuisine and friendly conversation,” Costner says. “With the expansion of our full breakfast menu and Wi-Fi accessibility across most of our cafés, we are pleased to further serve our guests as a place where they can gather for a morning business meeting or catch up on emails over breakfast before heading to the office.”
The la Madeleine breakfast menu also features the Smart Choices selections. Guests are able to customize egg dishes with their choice of egg whites and style of preparation.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems