Industry News | November 11, 2004

LaMar's Rolls Out Low-Carb Donut

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Though the low-carb craze has settled down a bit, Denver-based LaMar's donuts has done something interesting -- they've rolled out a low-carb donut with 15 grams of net carbs. Net carbs are total carbs minus dietary fiber and sugar alcohols.

Dubbed the "Fifteener," the donut debuted in all LaMar's Donuts locations in early November with a suggested retail price of $1.19. Based on blind taste tests conducted by the company, LaMar's decided to make the donut square to make it easier to identify. "When developing the product, the low-carb donuts were round in shape and inadvertently mistaken for the original glazed donut," says LaMar's CEO Anthony Bonelli. "Before we knew it, customers requesting glazed donuts received the low-carb version -- they couldn¹t tell the difference and neither could we."

Why a low-carb donut now?

"Nobody knows if the low-carb craze is a fad or if it is a trend that is here to stay," says Bonelli. "Either way, the Fifteener is a tasty option for the carb-conscious and not-so-carb-conscious donut lover alike."