Industry News | December 4, 2013

Lamb Weston Enhances Its Digital Experience for Operators

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To enhance customer access to reliable product and industry information, Lamb Weston unveiled a complete makeover to its website and introduced Facebook and Twitter pages, designed with foodservice operators in mind.

With an updated design, lambweston.com users benefit from simplified navigation and convenient pull-down menus, consolidating information and making it easier to find with fewer clicks. Upgrades to product and recipe portfolio navigation will help visitors easily locate the perfect menu idea and pinpoint relevant product information. The site also features an adaptive design to accommodate operators on the go, whether they visit the site from their laptop, tablet, or smartphone.

To further support and connect with foodservice operators, Lamb Weston launched both a Facebook and Twitter page to share relevant, real-time information through interactive social media. These resources will serve as a source of menu inspiration for prepared potato items nationwide.

“Lamb Weston is committed to providing the most relevant resources to foodservice operators in all segments of the industry,” says Lamb Weston’s manager of brand marketing and strategy, Rob Johnson. “Our goal is to make our company and product information as accessible as possible. We want to provide an outlet for two-way dialogue with our customers and cultivate innovative ideas from the greater community of foodservice professionals.”

With the new advanced website filtering functionality, website visitors can now search for more than 300 recipes by daypart, ingredients, product variety, and more. Operators can follow Lamb Weston on social media for recipe ideas, foodservice industry updates and information about new Lamb Weston products, and promotions.