Industry News | January 13, 2014

Lamb Weston Launches Sweet Things Promotion

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Consumers are on the hunt for sweet potatoes on restaurant menus, and foodservice operators can satisfy their customers with the opportunity to win $50,000 through “The Peel Deal” stickers found on select Lamb Weston Sweet Things cases. 

Consumer interest in sweet potatoes is growing at a rapid rate. In fact, 73 percent of consumers want to see sweet potatoes on menus, yet only 20 percent of all restaurants are serving at least one sweet potato item, according to a December 2013 Datassential report. Without sweet potato options, operators are missing out on this high-margin trend that their customers are asking for every day.

“Our research shows that sweet potato consumers are willing to pay more for a meal, and that makes our Sweet Things products a wise addition to any menu,” says Michael DiMatteo, senior director of marketing at ConAgra Foods. “With our Peel Deal promotion, now is the perfect time for operators to join the profitable sweet potato trend and cater to the demand for more variety in sweet potato dishes.”

Operators can enter The Peel Deal instant-win promotion by locating The Peel Deal sticker on the side of select Sweet Things cases and peel the top layer to reveal a code. To redeem The Peel Deal codes, visit ThePeelDeal.com before April 15, 2014. Participants have a chance to win one of two $50,000 cash prizes for their operation, as well as free Sweet Things product. The first 50 first prize rebate winners will receive free product weekly for one year, and 100 second prize rebate winners will receive free product monthly for one year.

Beyond the opportunity to win cash or product, adding Sweet Things products to the menu appeals to current consumer demand for more variety in sweet potato offerings. Most sweet potato products currently available to foodservice operators cater to sweet tastes. New research reveals that more than 60 percent of consumers prefer a savory sweet potato flavor profile, according to Moskowitz and Jacobs Market Research Inc., Market Research and The Institute for Perception, 2011. Inspired by consumer preferences, the diverse portfolio of Lamb Weston Sweet Things sweet potato products can help operators stand out with sweet to savory flavor profiles.