Industry News | January 9, 2012
Land O'Frost Partners with Blimpie
Land O'Frost, the nation's largest family-owned packaged lunch meat company, has announced a national partnership with Blimpie, to offer the restaurant chain's signature meats in its popular Sub Sandwich Kits for consumers across the country.
In these tough economic times, more and more consumers are choosing to recreate a restaurant sandwich at home. By teaming up with a reputable restaurant brand like Blimpie, Land O'Frost is now able to offer consumers an opportunity to make and enjoy their favorite restaurant sandwich at home.
Beginning in March, Land O'Frost will offer the four signature meats of Blimpie's most famous sandwich, Blimpie Best, in its Sub Sandwich Kit product. Making six sandwiches, the kit contains Prosciutto Cotto Ham, Smoked Ham, Capacola Ham and Salami all interleaved with parchment paper for ease of separation and portion control. The product is gluten free and offers 14 grams of protein per serving.
"We are excited to partner with Blimpie and bring their signature sandwich into the homes of our consumers," says David VanEekeren, President and CEO, Land O'Frost.
This is the fourth in a line of Sub Sandwich Kits for Land O'Frost, who has experienced 16% and 71% lifts in velocity and sales volume during 2011, respectively.* The 18oz Sub Kit contains 48 slices of signature meat, suggested retail price varies by region, available in March. For more information, visit LandOFrost.com.
Land O'Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. The company operates four facilities in Lansing, Ill., Madisonville, Ky., Searcy, Ark. and West Point, NE.
Headquartered in Scottsdale, Ariz., Blimpie serves freshly-sliced, deli style sandwiches made with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpie has grown to approximately 1,000 franchised restaurants across the U.S and Kuwait.
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