Larkburger, the Colorado-bred burger restaurant, is asking fans to help name its new customer loyalty program. Larkburger-loving wordsmiths and vocabulists can submit their name for the loyalty program online, and the winner will receive a $50 Larkburger gift certificate. The contest is open from October 29 through November 10, and the winner will be chosen by a combination of judge’s choice and popular vote.

“Who better to name our new loyalty program than those who know Larkburger best: our guests,” says president Adam Baker. “We’re looking for a name that speaks to Larkburger’s dedication to the art of making delicious burgers and food, delighting our guests with a fun dining experience and being Colorado proud. We invite new opinions and want to collaborate with our guests, who consistently share great ideas about ways to make the Larkburger experience even better. We’re excited to see what the public comes up with for this new initiative.”