Industry News | July 2, 2013
Larkburger Cycling to Support Children's Hospital
Larkburger, the fast-casual burger restaurant group, is a long-time supporter of children’s causes and has selected the Children’s Hospital Colorado as its newest non-profit partner. As such, the company is donating five percent of total July milkshake sales from all 12 Larkburger locations to Children’s Colorado. The donations will help support the hospital’s greatest needs and ensure the best possible healthcare experience for every child that walks through the hospital’s doors. Larkburger’s milkshakes come in vanilla, chocolate, or strawberry and are made with Boulder Ice Cream.
Larkburger will also participate in Children’s Colorado’s Courage Classic, a bicycle tour beginning and ending in Copper Mountain that raises much-needed funds for the hospital. Co-founders Adam Baker and Thomas Salamunovich will lead Larkburger’s corporate race team, and the company will donate French Fry On Us cards to all race participants.
“At Larkburger, one mission we easily rally around is anything having to do with kids, helping support groups that ensure local children of all ages are happy and healthy,” Baker says. “Whether it’s Children’s Colorado, youth sports, or other organizations, we strive to make a positive impact in their lives. And, it just so happens, kids love Larkburger milkshakes.”
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.