Lasco Foods, a St. Louis–based food and beverage manufacturer, hired Corey Schiff as its new vice president of sales and marketing. Schiff brings 25 years of experience in sales and marketing management in the food, beverage, and hospitality industry.

Prior to joining Lasco, Schiff was vice president of sales and marketing for Jus-Made, LP, a Dallas-based company. He previously served as vice president of sales and marketing at Tone Products Inc. and senior vice president of Uniforms to You and Co., growing each business in sales and reputation.

Lasco Foods has been a player in the food and beverage industry for more than 100 years. Its products range from liquid and dry cocktail mixes, gravies, marinades, and sauces, as well as a portfolio of private label brands. President of Lasco, Tom Ellinwood, expects great things from Schiff, given his history as an effective sales leader.

“We are thrilled to have such a well-respected and experienced individual to join the Lasco team. Corey Schiff brings a breadth of experience to the role and is just the person to help take Lasco to the next level,” Ellinwood says.

Schiff joins the company as it is poised to launch a new line of cocktail mixes under its new brand, Nina’s Cocktail Mix.