Industry News | May 29, 2013

Laura's Lean Beef Fires Up the Summer Sweepstakes

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Laura’s Lean Beef, a leading producer of lean, natural beef products, is again partnering with Big Green Egg for its Summer Grilling Sweepstakes.

Throughout the sweepstakes, which runs between Memorial Day and Labor Day, fans of Laura’s can enter to win a summer grilling prize package.

Throughout the 14-week promotion, a winner will be randomly selected each week to receive a prize package that includes a Big Green Egg ceramic outdoor cooker, Laura’s Lean Beef gift certificates, and an assortment of grilling accessories.

Fans can enter the Summer Grilling Sweepstakes by visiting the Laura’s Lean Beef Facebook page, where they can also learn more about Laura’s products and receive updates on the contest by “liking” the company’s page.

Shoppers can also enter the sweepstakes by scanning a QR code on products and signs found in the store, or by visiting Laura’s website.

“Grilling season is an important time of year for Laura’s Lean Beef and an ideal time to provide our customers with the opportunity to win a natural grilling package full of the products they enjoy,” says Chris Anderson, director of marketing for Meyer Natural Foods. “In partnering with Big Green Egg, we have created a great summer grilling prize package for those seeking a premium natural grilling experience.”

Laura’s Lean Beef and Big Green Egg will promote the sweepstakes with in-store signage in more than 7,000 stores nationwide. Shoppers can enter the sweepstakes by scanning the QR codes on point-of-sale materials, including on-pack stickers, shelf-wobblers, static cling messengers, and promotional signs.

Both Laura’s Lean Beef and Big Green Egg will also promote the sweepstakes on their websites and social media channels.

Laura’s Lean Beef is the only national beef brand that is both naturally raised and low in fat. Its products have earned the Good Housekeeping Seal, with several also approved by the American Heart Association.