Industry News | February 11, 2009
Lead Hardee's Franchisee Shows Tar Heel Spirit
Bill Boddie, president and CEO of Boddie-Noell Enterprises, the largest Hardee’s franchisee in North Carolina as well as the U.S., presented the check to H. Shelton Earp, M.D. director of the UNC Lineberger Comprehensive Cancer Center during halftime at Saturday’s game.
Over the past year, Hardee’s has donated $500 for each touchdown made by the Tar Heels football team at the Meineke Car Care Bowl as well as $25 for every 3-point shot made by a UNC men’s or women’s basketball player at all regular season games, both home and away.
The check presentation took place immediately following the exciting Hardee's Shoot Out Against Cancer in the Dean E. Smith Center where former UNC All-American and current women’s assistant basketball coach Charlotte Smith, sunk several shots to increase the amount of money donated by Hardee’s. Smith made the winning shot during the 1994 Women’s National Championship game, the only one in UNC history. During the contest, Smith proved she still had it by making five free throws worth $500 each and one 3-pointer worth $2,500, from the same spot as her winning shot in 1994. Thanks to Smith’s efforts, $5,000 was added to the grand total donated by Hardee’s to the UNC Lineberger Comprehensive Cancer Center.
“This was something fun and exciting for Hardee’s to do,” says Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises. “We wanted to give Tar Heel fans a bigger reason to cheer when their team scores. Teaming up with Tar Heel athletics and supporting the UNC Lineberger Comprehensive Cancer Center demonstrates the deep roots of Hardee’s in North Carolina as well as our support and commitment to the fight against cancer. ”
As part of the UNC system, the UNC Lineberger Comprehensive Cancer Center is the only public comprehensive cancer center for the people of North Carolina.
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