Industry News | July 2, 2013
Lemon Meringue Flavor of the Summer for DQ
The celebration of National Ice Cream Month is in full swing in July at Dairy Queen restaurants as the system, a Berkshire Hathaway company, debuts the new Lemon Meringue Pie Blizzard Treat as the Blizzard of the Month and continues to offer the blockbuster S’mores Blizzard Treat, S’mores Royal Shake, and S’mores Frozen Hot Chocolate.
The Lemon Meringue Pie Blizzard Treat is a blend of lemon meringue pie filling, golden pie pieces, and creamy DQ vanilla soft-serve crowned with a meringue-flavored fluffy whipped topping. A campfire flavor in a cup, the S’mores Blizzard Treat is a combination of marshmallow-filled chocolate bars and Honey Maid graham crackers blended with creamy DQ signature vanilla soft serve. The new S’mores Royal Shake and S’mores Frozen Hot Chocolate also are on the DQ menu. All three treats are crowned with fluffy whipped topping.
Both Blizzard Treats are available in four sizes, including the popular Mini. S’mores Royal Shakes and Frozen Hot Chocolate beverages are available in three sizes.
“If you are a fan of summer, you are a fan of the Dairy Queen system,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ). “We continue to roll out epic food and treat choices such as the S’mores and Lemon Meringue Pie Blizzard Treats, our Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius Originals and our new $5 Buck Lunch. Summer is always a special time for us, and we want to share that with our fans, particularly as we celebrate National Ice Cream Month in July and National Ice Cream Day on July 21.”
Orange Julius Premium Fruit Smoothies have recently been introduced to most Dairy Queen restaurants. They are available in Orange, Strawberry, Strawberry Banana, Tripleberry, Mango Pineapple, Berry-Pom, Orangeberry, and Piña Colada flavors with a protein or banana boost that can be added. The Orange Julius Premium Fruit Smoothies are blended fresh to order with real fruit, low-fat yogurt, and no artificial flavors. Orange Julius Light Smoothies also are made with real fruit, no artificial flavors or sweeteners and contain 170 calories or less in a small.
In addition to signature treats and smoothies, DQ Grill & Chill restaurants and other DQ locations offer food items including Premium GrillBurgers, Chicken Strip Baskets, Iron Grilled Sandwiches, Grilled or Crispy Chicken Sandwiches and Salads, Shrimp Baskets, Quesadillas, Chili Cheese Dogs, and more. The new $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a quarter-pound GrillBurger with cheese, three-piece Chicken Strip lunch, or a Chili Cheese Dog, which are all served with fries, a beverage, and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard Treat, such as S’mores. The offer may vary in Texas.
Many Blizzard Treat flavors, including S’mores and Lemon Meringue Pie, also can also be made into DQ Cakes, perfect for Independence Day; National Ice Cream Day on July 21; summer picnics; and other special events, such as birthdays and anniversaries.
Food & Beverage