Industry News | March 14, 2012
Leprechauns Take Over Arby's Website This St. Patty's
Everyone is Irish on St. Patrick's Day, including Arby's!
In celebration of the 200-year old tradition of eating corned beef on St. Paddy's Day, Arby's Restaurant Group, Inc. will offer two Classic Reuben sandwiches for the price of one and will temporarily change its name to "O'RB's" online.
The national restaurant chain will turn over the reins of its dot-com and social media pages to a leprechaun in celebration of the holiday.
Hand-crafted and made fresh to order, Arby's Classic Reuben sandwich features freshly-carved corned beef, topped with Swiss cheese, tangy sauerkraut, and creamy Thousand Island dressing, served warm on toasted marble rye bread. Or, up the classic with the new Super Reuben sandwich, featuring freshly-carved corned beef and turkey for twice the meat.
"In 2011 alone, Arby's sold more than 2.5 million pounds of corned beef, so we know that America loves our Classic Reuben sandwich," says Bob Kraut, senior vice president, advertising and marketing communications, Arby's Restaurant Group.
"We can't think of a better way to celebrate St. Patrick's Day than by tipping our green hats to tradition and offering our fans nationwide this delicious deal. You definitely don't need the luck of the Irish or a four-leaf clover to enjoy it."
To join "O'RB's" celebration and participate in the Buy One Get One offer, visit Arby's leprechaun-run Facebook page to download your coupon.
The deal is valid from Friday, March 16, through Sunday, March 18, 2012. Also be sure to follow "O'RB's" St. Patrick's Day adventures on Twitter.
The Classic Reuben sandwich is available nationwide for a suggested price of $4.99, or as a combo for $6.99. The Super Reuben sandwich is also available nationwide for a suggested price of $5.99.
Limit one coupon or offer per transaction. Not valid with any other coupon or offer. The coupon may be redeemed from March 16-18, 2012, during regular business hours.
Atlanta-based Arby's Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S., with more than 3,500 restaurants systemwide.
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