Industry News | June 14, 2012

Let’s YO! Yogurt Targets NYC for Growth

Let’s YO! Yogurt is stirring up major expansion plans for New York. With a footprint in neighboring New Jersey, the all-natural frozen yogurt franchise known for its innovative use of in-shop social media, will concentrate its expansion in New York City with plans to open 30 locations throughout the five boroughs by 2013.

Already, Let’s YO! plans to open its first location in Brooklyn within the next two months. The brand’s expansion announcement stems from a larger success story by the company, which has opened 12 franchise locations since its inception in September 2011 and will have nearly 20 locations in operation by the end of June.

The rapidly growing franchise is slated to open an additional 30 locations by the end of 2012.

“Having established a national fitness franchise concept with RetroFitness, we have an incredible wealth of knowledge within the franchise industry that has transferred into the Let’s YO! business model,” says Eric Casaburi, founder of Let’s YO! Yogurt. 

“Taking basic principles we’ve learned while establishing a successful multi-million dollar national gym brand, we are creating a valuable business option for investors looking to grow with a company who knows how to set itself apart in a niche industry. Let’s YO! serves an unmatched frozen yogurt experience that appeals to business-minded investors and consumers alike.”

As part of its commitment to New York City expansion, Let’s YO! Yogurt will attend the upcoming International Franchise Expo (IFE) from June 15-June 17 at The Javits Center in New York City. The brand will set-up a mock Let’s YO! shop, complete with two frozen yogurt machines sampling six flavors, a toppings table, and YO! Vision–a screen the highlights the nutrition and menu of Let’s YO! locations.

Casaburi is looking to grow with business-minded, forward-thinking individuals through the Let’s YO! franchise opportunity. Opening in flexible 1,200-2,000 square-foot spaces throughout key U.S. markets, the Let’s YO! business model provides initial and ongoing training, marketing support, fixed product costs, negotiated vendor relationships, and site selection support, among others.

“We are growing at a tremendous pace by positioning ourselves as a unique leader in the frozen yogurt industry,” Casaburi says. “Let’s YO! provides an exciting atmosphere unlike anything you have seen before. Every consumer is treated to a unique frozen yogurt experience by indulging in their favorite frozen yogurt flavor while enjoying a hip, social environment.”

The Let’s YO! atmosphere is socially-minded, with Apple iPads strategically embedded into the furnishings that are hooked up to flat-screen, closed-circuit televisions within the shop, providing a live, constantly-updating feed of the company’s social media networks.

The televisions allow consumers to interact with one another, post on the Let’s YO! Facebook page and watch their post appear within seconds on the screen. Demonstrating its understanding of the value of social media to its consumers, Let’s YO! has created on-going platforms that allow fans to engage with Let’s YO! through their favorite social media outlets at-home.

Let’s YO! features self-serve frozen yogurt flavors at a weigh-and-pay price, where consumers can enjoy more than 80 lines of puréed yogurt options derived from local dairy farms and real fruit purees. Let’s YO! is open for all three dayparts. A coffee station featuring a specialty coffee brewer designed specifically for the Let’s YO! chain helps customers kick-start their day, offering cappuccinos, lattes, café mochas, dark brews, light brews, and decaf coffee options.