Industry News | October 19, 2009

License Agreement to Drive Cinnabon Nuts

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Mellace Family Brands, a snack food company known for a diverse product line that includes tree nuts, peanuts, snack mixes, and enrobed chocolate items, announced that IMC Licensing secured a license agreement for Mellace Family Brands with Cinnabon. The inaugural line of products will combine Mellace's kettle-roasted nuts with Cinnabon's signature Makara Cinnamon to create a variety of new snack offerings.

"We were delighted to bring together Mellace Family Brands and Cinnabon to launch this line of innovative and delicious snack items perfect for a quick break,” says Todd Donaldson, IMC Licensing vice president of sales. “These new products leverage the homemade taste and crunch of Mellace products with the well-loved taste of Cinnabon Makara Cinnamon to create great new indulgent snacks for people on the go."

"Cinnabon is delighted to partner with Mellace Family Brands on this delicious new product,” says Cara Becker, director of brand licensing for Cinnabon parent company Focus Brands Inc. “The quality of the nuts and the unmistakable Cinnabon cinnamon flavor are sure to wow consumers and make a great addition to our licensed product mix."

All products will be kettle roasted in water and will contain no oil or preservatives. The new line of products is expected to be available at retail in early 2010.