Industry News | January 20, 2010

Lime Fresh Finds Social Media Effective

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As social media’s popularity continues to expand, South Florida based Lime Fresh Mexican Grill® is utilizing sites like Twitter, Facebook, and YouTube to gain followers and increase awareness of the brand. Less than five days after launching its Facebook page, Lime reached more than 500 fans on Facebook – and the number continues to grow.

Beginning January 25, all five Lime locations will introduce a new Facebook Friday and Twitter Tuesday promotion. Throughout the 30-day promotion, Lime will display a new password every Tuesday and Friday that guests may bring to a Lime location to receive a free item of the week.

“We saw a spike in popularity with social media and knew it would not only be a great way to give guests a fun incentive to follow Lime's latest happenings, but to bring in more business and track our return on investment with the promotion at the same time,” says Lime Fresh Mexican Grill's® CEO/founder John Kunkel.

The promotion is a new way of generating business and tracking its success at a minimal cost.

Lime's Facebook and Twitter pages will also be utilized to get the word out about Lime's expansion plans and to entice potential franchisees.

“Word of mouth has been one of our strongest assets in Lime's success, and we wanted to be sure to capitalize on every opportunity possible as we continue to grow,” Kunkel says.