Industry News | September 12, 2012

Liquid Nutrition Partners with Arlene Dickinson

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Liquid Nutrition Group Inc. announced today a major partnership with Canadian businesswoman, entrepreneur, author, and Dragon’s Den TV personality Arlene Dickinson.  The partnership agreement provides Ms. Dickinson with exclusivity in the Alberta, Canada marketplace, and plans are in development to open multiple stores starting with the first location in Calgary. 

The agreement also provides Ms. Dickinson with the rights to open Liquid Nutrition stores in the Halifax market in Canada.
 
“From an investment perspective, it’s very sound; the Liquid Nutrition brand is fresh, new, and rapidly expanding. I expect to see fast growth within the next five years,” says Arlene Dickinson from her Calgary office. “Just as important to me is the lifestyle element; Liquid Nutrition offers customers functional beverages to match their active lifestyles. Liquid Nutrition represents the ‘new takeout,' a healthier alternative, and I’m proud to be a part of that movement.”
 
Arlene Dickinson has served as an independent director on Liquid Nutrition’s Board of Directors since the company was publicly listed in the spring of 2011.
Glenn Young, president of Liquid Nutrition, is pleased to see Arlene expanding her role and partnership with Liquid Nutrition.
 
“Arlene has provided invaluable counsel and direction as an active member of Liquid Nutrition’s Board.  It is very encouraging to see her make a substantial investment in the company.”
 
This partnership agreement also marks an important milestone for Liquid Nutrition, which has now signed partnerships in all primary Canadian markets.
Team Liquid, which is comprised of Steve Nash (NBA), Torah Bright (snowboarding), Russell Martin (MLB), Suzann Pettersen (LPGA), Matt Ryan (NFL), Vincent Lecavalier (NHL), and Elaine Hastings (nutritionist), played a major factor in Ms. Dickinson’s decision to invest.
 
“Having so many prominent athletes behind Liquid Nutrition was very encouraging to see as a prospective investor. I’m confident Team Liquid will help build Liquid Nutrition into a very authentic brand,” added Ms. Dickinson.
 
Steve Nash, two-time NBA all-star, member of the Los Angeles Lakers, and captain of Team Liquid is looking forward to working with Ms. Dickinson.
“Arlene brings a unique combination of business acumen and profile to Liquid Nutrition. I look forward to promoting healthy lifestyle choices and growing the Liquid Nutrition brand with Arlene for years to come,” says Nash from Los Angeles.
 
With over 70 franchises sold in the past year, Liquid Nutrition is poised to quickly expand its presence in the marketplace.  By the end of the 2012 calendar year, 20 Liquid Nutrition stores are expected to be open.
 
Franchise opportunities are still available in select Canadian, American, and global marketplaces.