Industry News | April 15, 2010

Little Caesars Gets Big Honors Among Customers

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For the third year in a row, Little Caesars has been named the “Best Value in America” among all major quick-serve restaurant chains across America. The national recognition came from one of the largest research studies in the food industry, Sandelman & Associates’ Quick-Track research study.

“With today’s fast-paced lifestyle, our customers really appreciate the value and convenience Little Caesars provides,” says David Scrivano, president of Little Caesar Enterprises, Inc. “Our customers don’t have to wait for our Hot-N-Ready products, and they can feel good about serving their family a high-quality pizza made with fresh ingredients.”

Little Caesars’ Hot-N-Ready pizza is a large, 14-inch pepperoni or cheese pizza that is ready when customers are, with no waiting or need to call ahead. The pizza costs $5 at participating locations.

Sandelman & Associates’ Quick-Track research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 90,900 quick-service restaurant customers in 78 major markets across the U.S. Little Caesars was also rated the highest-rated chain for “Affordability of the Prices” and highest-rated pizza chain for “Speed of Service,” among other honors.