Industry News | December 29, 2011

Little Caesars Goes Crazy for College Bowl Game

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Little Caesars Pizza is celebrating the Little Caesars Pizza Bowl with a special offer for football fans and pizza lovers across the country.

To share in the excitement of the college bowl game, Little Caesars today announced a "Free Crazy Bread" promotion.

Today, Thursday, Dec. 29, Little Caesars customers can purchase any HOT-N-READY pizza and get an eight-piece order of Crazy Bread free with a valid coupon.

The coupon is available at LittleCaesars.com and is valid from Dec. 27–Dec. 29, 2011.

"Little Caesars is excited to offer customers across the country a special offer for one of our most well known products, Crazy Bread," says Linda "LJ" Jaworski, senior vice president, marketing and corporate communication, Little Caesar Enterprises, Inc.

"This special coupon offers a great value to our customers. They have the opportunity to get one of our high quality products for free with a purchase of any HOT-N-READY pizza, with no waiting or need to call ahead."

The Little Caesars Pizza Bowl, featuring the Western Michigan Broncos and Purdue University Boilermakers, takes place tonight beginning at 4:30 p.m. ET at Ford Field in Detroit , home to the NFL's Detroit Lions and Super Bowl XL. The game is broadcasted live on ESPN.

"As a title sponsor of this college football bowl game, Little Caesars has continued to find ways to bring the game action to everyone with our special Little Caesars Pizza Bowl promotions," Jaworski says. "Whether experiencing the action from the stands or the living room, everyone can enjoy this offer."