Industry News | October 5, 2011
A Little Scavenging Can Win You Free Dunkin' Sandwiches
This October, Dunkin' Donuts and SCVNGR are out to prove there is such a thing as a free lunch. To celebrate the new Chicken and Tuna Salad Deli Sandwich offerings, Dunkin' Donuts is teaming up with SCVNGR—the game about doing challenges at the places you visit—to offer guests the chance to win one of Dunkin' Donuts' deli sandwiches every day for an entire year.
Now through October 31, anyone can visit participating Dunkin' Donuts restaurants in the greater Boston area and play Dunkin' challenges on SCVNGR. Visit the Dunkin' Donuts profile page on SCVNGR for a map of participating locations. By snapping pictures or answering short riddles about Dunkin' Donuts' Chicken and Tuna Salad Deli Sandwiches, guests can show off their Dunkin' status by unlocking limited-edition badges. Players who have what it takes to unlock the Dunkin' Regular badge will earn one entry for the chance to win a free deli sandwich per day for a year. The elusive Dunkin' Fanatic badge will triple those chances to win.
Some of the challenges include:
Dunkin' Personality: Fill in the blank: if you were a Dunkin' Donuts menu item, you would be _____.
Huge Bite: Find a gigantic poster of a Dunkin' Donuts Chicken or Tuna Salad Sandwich, stand next to it and get a picture as if you were taking a big bite!
Your Order: Prove you're a true Dunkin' die-hard and tell us "What Are You Drinkin'?"
"We're excited to enhance the Dunkin' Donuts guest experience by offering new deli sandwiches and promoting them through these fun mobile challenges," says Michael Mahon, manager of field marketing for Dunkin' Donuts in Boston. "SCVNGR provides interactivity and brand exposure and enables us to reward our guests for being loyal and having fun at the same time."
"Dunkin' Donuts' customers are on the go, so quick, social challenges on SCVNGR are the perfect way to maximize consumers' engagement with the brand," says Chris Mahl, SVP and chief brand alchemist at SCVNGR. "Challenges are easily integrated into the restaurant experience, which allow consumers to have fun and form a deeper connection with the Dunkin' Donuts brand whether they're in line or sitting and enjoying deli sandwiches."
To start playing, customers download the free SCVNGR app at the Android Market or Apple App Store and head to a participating Dunkin' Donuts restaurant.
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