Industry News | March 29, 2012

LivingSocial Expands to Takeout, Delivery Options

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LivingSocial today announced the national launch of Takeout & Delivery, a virtual restaurant row to help eager eaters across the country order food for pickup or delivery from thousands of local restaurants, quickly, effortlessly, and at a value.

Takeout & Delivery provides the company’s quick-service and fast-casual restaurant partners in 26 markets with a better tool to reach new and existing customers. LivingSocial’s Instant service, which served as a testing ground for Takeout & Delivery, will be transitioning to the new ordering service in all of its markets nationwide.   

“Consumer adoption of new technologies works best when it simplifies something they were already doing,” says Greg Mazanec, GM of LivingSocial Takeout & Delivery. “By pivoting our Instant business to focus on Takeout & Delivery, we’re helping our restaurant merchants better connect with new and existing customers, while also saving our members time and money.”

LivingSocial members can use Takeout & Delivery to order carryout or delivery without picking up the phone, waiting in long lines, trying to find a menu, or searching for cash. In addition, first-time Takeout & Delivery users can dine for just one dollar with a $1 for $10 introductory offer available at LivingSocial.com for use on Takeout & Delivery orders.

Highlighting its reputation for value, LivingSocial will also offer featured specials similar to its regular daily deals for use with Takeout & Delivery at a range of local restaurants. Takeout & Delivery offers restaurant partners an opportunity to showcase their menus online and bring new customers through their doors.

With the introduction of Takeout & Delivery, LivingSocial now offers a full suite of marketing services for restaurant operators from online ordering with Takeout & Delivery to high-end dining experiences with Gourmet, as well as its traditional daily deals.

“It just made sense to partner with LivingSocial on their new ordering product,” says Jesse Mencow, manager of California Tortilla in Washington, D.C. “We’ve been able to expand our reach and gain new customers by offering Takeout & Delivery through LivingSocial."

In addition to Washington, D.C., Northern Virginia, and Montgomery County, Maryland, diners in 23 new markets can now also enjoy Takeout & Delivery from LivingSocial:

  • Atlanta, Ga.
  • Austin, Texas
  • Baltimore, Md.
  • Boston, Mass.
  • Charlotte, N.C.
  • Chicago, Ill.
  • Dallas, Texas
  • Denver, Colo.
  • East Valley, Ariz.
  • Fort Lauderdale, Fla.
  • Houston, Texas
  • Miami, Fla.
  • Minneapolis, Minn.
  • Oakland, Calif.
  • Philadelphia, Pa.
  • Phoenix, Ariz.
  • San Diego, Calif.
  • San Francisco, Calif.
  • Scottsdale, Ariz.
  • Seattle, Wash.
  • SF Peninsula, Calif.
  • St. Louis, Mo.
  • St. Paul, Minn.

 

Ordering food through Takeout & Delivery is simple: just log on to livingsocial.com/menus or click on the Takeout & Delivery tab on your LivingSocial app and a directory of restaurants will appear that offer food for carryout and delivery. You can click on the restaurant you’re interested in, view the menu, andchoosethe items you’d like to order.