Industry News | March 23, 2009

'Loco Times Call for Loco Action'

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

El Pollo Loco is turning up the heat on the economy with savings on flame-grilled chicken.

Representing a platform of real change and hope, El Pollo Loco has announced the formation of a new political party, the Dinner Party, to offer families real savings on real food. Loco times call for loco action and everyone can use their own personal bailout. Boasting juicy discounts to fuel the economy, El Pollo Loco is getting America moving by offering deals in all 400 plus locations.

The hot-off-the-grill Family Stimulus Plan includes the following discounts:

-- 6-pieces Legs & Thighs for $4.99

-- 1/2 lb. Classic Chicken Burrito for $1.99

-- Taco al Carbon for 69¢

"As the Dinner Party's first initiative, you can be certain that our Family Stimulus Deal does not include any pork and is designed to keep change you can count in Americans' pockets," says Steve Carley, CEO.

Carley stars in the new Dinner Party ad campaign, as he announces the party's intention to put a drumstick on dinner plates across the country.