Industry News | January 8, 2014

Long John Silver’s Debuts Dippin’ Fish Strips

Long John Silver’s introduced Dippin’ Fish Strips, a new, more portable way to enjoy the classic batter-dipped goodness of Long John Silver’s fish. Dippin’ Fish Strips come shortly after the September 2013 launch of Ciabatta Jack Sandwiches, premium fish and chicken sandwiches served on warm ciabatta bread.

“Our customers have told us they want more ways to enjoy the classic taste of Long John Silver’s on the go,” says Charles St. Clair, CMO for Long John Silver’s. “Dippin’ Fish Strips and Ciabatta Jack Sandwiches are fun and convenient ways to enjoy Long John Silver’s classic fish.”

Dippin’ Fish Strips have been rolled out nationally at an introductory price of $2.99 for a box of five strips. The Dippin’ Fish Strips box top opens up to hold a sauce cup so fans can dip and enjoy on the go. Dippin’ Fish Strips are also available as a Combo Meal with a side and drink, a Variety Platter Meal, and a Family Meal. Prices and restaurant participation may vary.

A television commercial with a jingle promoting Dippin’ Fish Strips is airing nationally and can also be seen on Long John Silver’s YouTube channel.

Dippin’ Fish Strips are cooked in pure soybean oil with zero grams of trans-fat. The company announced in August 2013 that it would convert all restaurants to trans-fat free cooking oil. That conversion was completed on schedule at the end of 2013.