Industry News | September 4, 2013

Long John Silver’s Serves Up New Ciabatta Sandwich

Long John Silver’s, the world’s largest quick service seafood company, announced the September 3 launch of the Ciabatta Jack Sandwich; an artisan sandwich served on warmed Ciabatta bread with Long John Silver’s batter-dipped fish or chicken.

 

To celebrate the first month of the Ciabatta Jack sandwiches, Long John Silver’s is encouraging customers to join them in some fun on September 19 for “Talk Like a Pirate Day.” Customers who visit the restaurant that day can earn a free piece of the classic batter-dipped white fish for serving up their best pirate impression.

 

“Finding a truly memorable fish sandwich is tough to do,” says Long John Silver’s chief marketing officer, Charles St. Clair. “We are leaving the tired buns and square fish for the competition and offering our customers delicious batter-dipped fish on warm Italian Ciabatta bread.”

 

The handcrafted Ciabatta Jack Sandwiches combine warm Italian Ciabatta bread, melted Monterey Jack cheese, Romaine lettuce blend, and the choice of Zesty Tartar or Baja sauce. For a limited time only, the Ciabatta Jack Sandwich will be offered to customers for $1.99. The sandwich will also be available as a combo with a choice of one side and a 20 oz. Drink.

 

“We believe that high quality shouldn’t come at a high price,” St. Clair says. “Ciabatta Jack sandwiches offer the artisan bread customers crave and the Long John Silver’s taste they love, all at an irresistible price.”

 

Long John Silver’s will announce the Ciabatta Jack Fish sandwich and the Ciabatta Jack Chicken sandwich through a national advertising campaign that includes print, TV, in-store signage, social media, and a national coupon drop.