Industry News | October 8, 2013

Long John Silver’s Sweetens Up October Campaign

Long John Silver’s, the world’s largest quick-service seafood company, introduced a month-long campaign to raise money for Children’s Miracle Network Hospitals (CMNH), the restaurant’s national charity partner. Customers can donate to the cause during the entire month of October at any Long John Silver’s location. In honor of National Dessert Day on October 14, customers who make at a minimum $1 donation will receive a free slice of pie.

“Children’s Miracle Network Hospitals is a vital organization, raising funds for children’s hospitals, medical research, and community awareness of children’s health issues,” says Mike Kern, CEO of Long John Silver’s. “If each Long John Silver’s customer donates at least a dollar during October, we can make a big impact in the lives of these children.”

In 2012, Long John Silver’s raised more than $323,000 for CMNH.  Long John Silver’s presented the donation during a fish fry at Kosair Children’s Hospital in Louisville, Kentucky. This year, the company has set a goal of $500,000 to benefit the 170 children’s hospitals across the U.S. and Canada.

“This is one case in today’s world where a dollar can go a long way,” Kern says. “Each dollar donated can help save a child. With a free slice of pie in exchange, saving a life has never tasted so good.”