Industry News | February 28, 2006

Long John Silver's Introduces Buttered Langostino Lobster Bites

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Long John Silver's is introducing Buttered Lobster Bites, made with real langostino lobster, in time for Lent, a time when seafood consumption increases.

Buttered Lobster Bites are bite-sized pieces of real langostino lobster prepared in a buttery breading. Lobster Bites are available in a portable Snack Box for just $2.99. (Pricing and participation may vary by location.)

"Our customers tell us they crave the taste of lobster, but they don't have $20 to spend - and an hour to waste - in order to get it," said Don Gates, Director of Marketing for Long John Silver's. "Now, with the introduction of our new Buttered Lobster Bites, customers can enjoy the taste of real langostino lobster at a fast food restaurant, served quickly and at a great price."

Long John Silver's Buttered Lobster Bites will be available for a limited time. In addition to the $2.99 Snack Box, Lobster Bites are also available in a Combo (including Lobster Bites, one piece of Fish, fries, hushpuppies and a 22-ounce drink for $4.99) and a Platter (which includes Lobster Bites, two pieces of Fish, fries, slaw and hushpuppies for $6.99).