Industry News | May 15, 2001

Long John Silver's Introduces New Restaurant Design

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Long John Silver's (LJS) announces the introduction of a new restaurant design that can be applied to each of LJS' restaurant concepts, including free standing restaurants, convenience and petroleum store restaurants and food court restaurants in shopping malls and other venues.

Kevin Armstrong, LJS president, announced the new design.

LJS, which was founded in 1969 and acquired by Yorkshire Global Restaurants, owners of A&W Restaurants in 1999, will be in attendance at the National Restaurant Association Show in Chicago May 19-22 and at the International Franchise Association (IFA) Show in Washington, D.C. May 18-20.

The new design integrates the longtime LJS look of its yellow building and blue roof and cupola (structure surmounting a roof) with updated cupola, color scheme and graphics. The new restaurant design for the country's largest seafood QSR features updated exterior seafood graphic and signage, with close- up food shots designed to appear as individual panels of a billboard. There are awnings reminiscent of the oceanside outdoor seafood stands.

There are food art panels featured inside the restaurants. Nostalgic oceanside wall murals are also available for integration into the interior with boat transom signs in the booths for privacy, vintage sign art, seafood neon signs and more.

According to Armstrong, the new design will reinforce and help further increase current sales growth.

"Since our integration into the Yorkshire system, we are experiencing a rebirth of sorts, unit growth and the new design is yet another piece to the puzzle,'' Armstrong said. "We experienced same store sales growth and have witnessed excitement among our franchisees, and we are confident the new design will be widely accepted in our system.''

The Long John Silver's menu includes batter-dipped seafood, chicken, shrimp, French fries, soft drinks and side dishes. There are 1,200 LJS restaurants in 35 United States and one foreign country.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.