Industry News | February 16, 2009

Long John Silver's Reverses Time-Honored Tradition

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Fat Tuesday is shaving off the pounds this year thanks to Long John Silver’s with the introduction of its new lower-calorie plates under 350 calories. These new options are part of Long John Silver’s new Freshside Grille Smart Choices under 350 Calories menu, featuring three premium grilled seafood options. Each plate contains less than 7 grams of fat and less than 350 calories, making it a great lower calorie option when eating out.

As part of its commitment to provide Americans with lower calorie food options, Long John Silver’s has declared February 24, “Skinny Tuesday.” Seafood fans and Mardi Gras cohorts alike are invited to visit Long John Silver’s stores across the country on Skinny Tuesday and try the new Freshside Grille Smart Choices under 350 Calorie plates for just $3.50.

“Americans want great deals and smart solutions for eating better, but still want to satisfy their appetites,” says Ben Butler, president of Long John Silver’s. “We’re proud to offer the new 350 calorie plates, which truly lower your calorie count without compromising taste.”

Each plated option includes a full portion of grilled seafood made with herbs and seasonings or succulent sauces, served with seasoned rice and a steamed vegetable medley consisting of green beans, orange and yellow carrots. The three choices include:

* Grilled Pacific Salmon in a sumptuous red bell pepper sauce, black pepper, garlic and olive oil

* Grilled Tilapia with a tasty garlic and herb sauce

* Shrimp Scampi in a rich garlic butter sauce

The new Freshside Grille plates are regularly priced $4.99.