Industry News | July 1, 2013
Looney Tunes Lands at Yogurtland this Summer
This summer, Bugs Bunny, Daffy Duck, Road Runner, Tweety, Marvin the Martian, and Taz are coming to life at Yogurtland, in this exciting collaboration with Warner Bros. Consumer Products.
From July 8 to September 15, Yogurtland will introduce six, new frozen yogurt and sorbet flavors and toppings inspired by the loveable Looney Tunes characters, their personalities, and favorite snacks and treats. Each character will have their own collectible spoon and cup, and Yogurtland is offering a new line of co-branded merchandise including notepads, pencils, key chains, and melamine bowls, while supplies last.
“For decades, Looney Tunes characters, with their loveable wit and signature charm, have entertained people of all ages,” says Charlotte Lucich, director of marketing at Yogurtland. “We are excited to combine the memorable appeal of Looney Tunes with inspired Yogurtland flavors to give our fans a superbly flavorful experience.”
“We are delighted to bring together the wildly colorful antics of the legendary Looney Tunes with the creative and clever flavors that Yogurtland is famous for in this sweet collaboration,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing for Warner Bros. Consumer Products.
The promotion kicks off July 8 with character appearances, prizes, and free yogurt parties at select Yogurtland locations.
The flavors include:
• Yogurtland’s new Carrot Cake frozen yogurt blends real carrots, hand-selected spices and cream cheese frosting for a taste that will have fans saying, “What’s Up, Doc!” In honor of Bugs Bunny’s favorite snack, Yogurtland will be serving shredded carrots – the company’s first vegetable topping.
• Inspired by Daffy Duck, Decadent Dark Chocolate Orange frozen yogurt blends premium cocoa with a light natural orange finish for a flavor that’s so decadent it’s “deth-picable!” Top it off with dark chocolate, orange-covered cranberries.
• The best thing since the Illudium Q-36 Space Modulator according to Marvin the Martian, Kosmic Fruit Kaboom Sorbet is out-of-this-world with pineapple, lime, banana, and a secret ingredient – spinach. Need more Kaboom? Top if off with Pop Rocks for an added explosion of flavor.
• On the delicate side, Lemon Cream Cookie frozen yogurt is a tasty “tweat” even Tweety Bird would “twy.” Made with real cookies and lemon.
• Inspired by Road Runner, Cactus Berry Tart combines real cactus pear with Northwest Marion blackberries, blueberries, and red raspberries for a light tart taste guaranteed to cool down even the hottest day in the desert. “Beep! Beep!”
• Taz would chew his way through anything to get to Yogurtland’s Devil’s Food Cake frozen yogurt. Top off this untamed chocolate with shaved curls of dark chocolate that will leave taste buds swirling.
Enjoying the Looney Tunes-inspired flavors can also earn fans free yogurt. Using Yogurtland’s mobile app, fans can scan QR codes on the in-store flavor cards and earn four ounces of free yogurt after collecting four character codes and six ounces after collecting all six codes.
Fans can use the Yogurtland app to find the nearest location and see the flavors that are being served at nearby locations. To find the app, search Yogurtland in your mobile app store.
Food & Beverage
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