Industry News | February 5, 2014
Love is in the Air at Baskin-Robbins
Love is in the air at Baskin-Robbins. One of the world’s largest chains of ice cream specialty shops announced its lineup of Valentine’s Day-themed treats, including the new February Flavor of the Month, Love Potion #31 Dark, and its Conversation Heart Cakes, now available in two sizes. The new Love Potion #31 Dark flavor features a combination of chocolate and raspberry-flavored ice creams mixed with raspberry-filled white chocolate hearts and a raspberry-flavored ribbon throughout to create the perfect match for Baskin-Robbins’ classic Love Potion #31 flavor, which is also available at participating locations this season.
To celebrate the three most popular types of chocolate this Valentine’s Day, Baskin-Robbins has partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology, an original methodology that links food related habits to personality traits and behavioral tendencies, to identify what a chocolate lover’s favorite type of chocolate says about them and their relationships.
Some of the most surprising flavor findings from the study include:
If your favorite is Milk Chocolate:
Personality – You’re a devoted traditionalist, friendly, approachable, and responsible. You crave balance, peace, and consistency.
Ideal Date – You tend to welcome traditional courtship most. Dinner and a movie is a perfect date night for you and a local restaurant that knows you by first name puts you in your ultimate comfort zone.
Best Match – Opposites attract! Your best matches are white or dark chocolate lovers. Someone who prefers white chocolate will encourage you to enjoy life more and not take things too seriously. Whereas, a partner who loves dark chocolate will help you take more calculated risks and be bold.
If your favorite is White Chocolate:
Personality – You’re a playful free spirit and tend to be the life of the party. You’re flirtatious, impulsive, generous, kind, and nonjudgmental.
Ideal Date – Your ideal date includes a playful and challenging activity such as miniature golf, parasailing, snowboarding, or even swings at the park. You set aside the heaviness of daily responsibilities and like to live in the moment.
Best Match – You’re adaptive and a complement to all three chocolate types; however, your best match is someone who prefers milk chocolate as they will ground or balance you best.
If your favorite is Dark Chocolate:
Personality – You are the determined maverick. You play hard to get and are passionate, generous, selective, and mysterious. You are known for speaking your mind, for your no nonsense honesty, and ability to process information quickly and for taking calculated risks.
Ideal Date – You crave equal partners who can sustain a high energy pace. Your perfect date makes you feel special, unique, and inventive – whether it is an adventurous outing like a safari, an exclusive experience such as dining at a five-star restaurant, or a cultural activity to inspire the mind like the theater or concert.
Best Match – You know yourself best. You thrive with partners that mirror your personality and ambition, so stick with dark chocolates to find your perfect match.
“People are always surprised to hear what their favorite food choices can say about their personality traits,” says Juliet A. Boghossian, founder of Food-ology. “A person’s favorite flavor of chocolate says a lot about their romantic side, and this study is a fun way to celebrate Valentine’s Day and share interesting findings to help people understand themselves and who they are most compatible with based on their chocolate of choice. ”
In addition, Baskin-Robbins is bringing back its popular Conversation Heart Cakes. Baskin-Robbins’ Conversation Heart Cakes are adorned with rainbow sprinkles and feature one of three Valentine’s Day messages: “Love You,” “Kiss Me,” or “Be Mine.” Alternatively, guests can include a personalized message for their loved one this Valentine’s Day. To show that it's truly what's on the inside that counts, the cakes can also be customized with that special someone’s favorite ice cream and cake flavor. These colorful Valentine’s Day cakes are now available in two sizes. The small Conversation Heart Cake is perfect for two sweethearts, and the new Large Conversation Heart Cake is a sweet gift to share and serves 10—12 people.
“We are excited to offer even more options in our sweet line-up of frozen treats that our guests can enjoy with their loves ones this Valentine’s Day,” says Stan Frankenthaler, executive chef and vice president of product innovation for Dunkin’ Brands. “Our new Love Potion #31 Dark ice cream and Conversation Heart Cakes make sweet treats to share with that special someone or with friends and family during this season of love.”
Baskin-Robbins’ Love Potion #31 Dark and Love Potion #31 flavors can also be paired together as a mixed milkshake, a two-scoop sundae, or in a freshly-baked waffle cone. In addition, the flavors are available to take home in fresh-packed pints and quarts.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems