Industry News | January 7, 2013

LTO Crusts Mark Hungry Howie's 40th Anniversary

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Hungry Howie’s Pizza, the originator of the Flavored Crust Pizza, is celebrating its 40th birthday in 2013. Throughout the year, Hungry Howie’s will have a special Flavored Crust of the Month with limited-time-only flavors like buttery Cajun, cheese puff, and cheesy garlic. Buttery Cajun kicks the birthday campaign off in January.

“We want to celebrate our 40th birthday by providing fun, new crust flavors for our loyal customers,” says Rob Elliott, vice president of strategic marketing. “Our first limited-time-only crust flavor will be buttery Cajun, and we have 11 more unique flavors lined up for the rest of the year. With more than 500 locations and counting, Hungry Howie’s has come a long way since it was founded in 1973 and we are thrilled about the exciting things we have planned for 2013.”

Hungry Howie’s Pizza signed 15 new franchise agreements and opened 10 locations in 2012. This year it plans to sign 30 agreements and to open 25 locations. Hungry Howie’s is targeting Ohio, Pennsylvania, Georgia, Texas, and California for growth.

Hungry Howie’s will continue its popular meal deals for any budget at $5, $10, $15, or $20. Customers can get a small two-topping pizza or a medium cheese pizza for $5, one medium two-topping pizza and Howie Bread or one large two-topping pizza for $10, two medium one-topping pizzas with Howie Bread and dipping sauce for $15, or two large one-topping pizzas with a 2-liter of Pepsi, Howie Bread, and dipping sauce for $20.