Industry News | May 13, 2009

LTO Fire-Grilled Cravers Debut at Steak-Out

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Sometimes smaller is better as in the case of Steak-Out Char-Broiled Delivery’s newest limited-time menu item – Fire-Grilled Cravers, mini fire-grilled sirloin and chicken sandwiches. The promotion will run for eight weeks in select markets.

As the name appropriately implies, each Fire-Grilled Craver is 2-2.5 ounces with meat choices of sirloin or chicken breast. The Cravers are served on a yeast roll, and topped with dill pickle chips, American cheese, and the signature Steak-Out Vidalia Onion Steak Sauce. These miniature sandwiches are available to customers in 2 or 4 packs. A two pack is priced at $5.99, a four pack is $10.99 and a two pack combo with side salad is only $7.99.

“The Fire-Grilled Cravers are ideal as an add-on item, lunch combo special or for catering at a family or company gathering,” says Steak-Out Char-Broiled Delivery COO Peter Petrosian. “We wanted to offer our loyal customers a high quality menu item which appeals to everyone’s taste at a very attractive price point in today’s economy.”

Based on sales success in select test markets, the Fire-Grilled Cravers will be rolled out to the entire system and become a permanent menu fixture.

Steak-Out’s traditional menu of high quality food features ribeye, New York strip, T-Bone ,and sirloin steaks. Customers can also choose from a variety of large salads and sandwiches including cheeseburgers, chicken, and steak sandwiches.