Industry News | April 23, 2014

Luna Grill Keeps Quality in Focus During Expansion

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Luna Grill is meeting the demands for its fresh Mediterranean fare by expanding not only throughout Southern California, but all the way to Texas as well. This Mediterranean fast-food restaurant remains committed to maintaining its standards of quality service and food across all locations during this exciting time of growth.

Since the end of 2013, Luna Grill has added to its 10 California locations with a new restaurant in Poway last month. Additional stores are currently in the developmental phase and over a dozen top-tier sites are under construction in cities such as Huntington Beach, Rancho San Diego, and Aliso Viejo.

Looking beyond California, Luna Grill is on track to become a national chain. After extensive countrywide demographic and psychographic studies, the Dallas/Fort Worth area was chosen as a sizzling spot for building a number of Luna Grill stores. The first Texas restaurant opens this summer in Flower Mound.

Luna Grill’s plans call for doubling its number of stores in 2014 to 20, and doubling that number again by the end of 2016 for a total of 40 locations nationwide.  With the support of a new store development funding facility from Argent Bank, a fully owned subsidiary of Sterling Financial Corp, the expansion plans are secured.

The Luna Grill team is dedicated to maintaining the high standards and clear vision of quality that have propelled their success. Last year, they demonstrated this commitment by slowing down expansion in order to further familiarize themselves with their demographic and strategically grow the corporate culture of their business. Founders Sean and Maria Porteymour wanted to be certain that they thoroughly understood their customer base and had created a framework that was strong and able to maintain sustainable growth. 

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.