Industry News | October 11, 2012
LYFE Kitchen Appoints Jennifer Garner as Brand Ambassador
LYFE Kitchen, the lifestyle brand of great-tasting, good-for-you food—including a restaurant in Palo Alto, California, and a retail product line of ready-to-eat meals—announced that Jennifer Garner, globally acclaimed actress, philanthropist, and lifestyle role model, is joining the brand.
Garner will serve as charitable and strategic advisor and a member of LYFE Kitchen’s ambassador panel in an effort to spread awareness to active moms and families. She will also further the brand’s commitment to practice social and environmental responsibility.
“Ms. Garner is a perfect fit for the LYFE Kitchen team, as someone with a busy, active lifestyle and who cares about good, nutritious food,” says LYFE Kitchen founder and retail CEO, Stephen Sidwell.
“During the past year, we’ve put together the right team of chefs, business leaders, and wellness and health experts to help create the LYFE Kitchen menu, restaurant, and exciting retail offerings,” he continues. “Today’s announcement of Jennifer Garner as a LYFE Kitchen ambassador also represents a significant milestone in our history, as we work toward our mission of helping moms and busy families by providing great-tasting, convenient, affordable, and healthy meals to meet the demands of their hectic lifestyles.”
LYFE Kitchen and Garner invite guests on a nationwide movement to “Taste LYFE,” a pledge to live a healthy, active lifestyle, which includes good, nutritious food.
LYFE is an acronym for “Love Your Food Everyday” and represents more than great-tasting, convenient food that is good for you. The brand embodies a lifestyle, represented by three core pillars—“Eat Good. Feel Good. Do Good”—and encourages others to do the same.
“Additionally, we admire Jennifer’s cause-related initiatives with her charity work, and we look forward to using her expertise as LYFE Kitchen grows the ‘Do Good’ pillar,” Sidwell says. “The LYFE Kitchen brand is about an all-encompassing lifestyle, and we encourage the nation to experience it by joining the ‘Taste LYFE’ movement.”
LYFE Kitchen, recently referred to by Wired magazine as “the future,” announced its exciting partnership with Garner at an event hosted in San Francisco on September 18. Garner and LYFE’s vice president of product development John Mitchell led a cooking demonstration and tasting of LYFE Kitchen meals for active and busy moms, demonstrating how delicious and nutritious food can be readily accessible every day.
Today, LYFE Kitchen also announced the expansion of its retail product line of chef-inspired meals to Northern California Safeway stores and to New York City via Fresh Direct.
The meals offer convenience for the on-the-go family and feature fresh, great-tasting, good-for-you dishes that are preservative free, contain zero trans fat and use antibiotic and hormone-free meats.
The product line of individually-portioned frozen meals, which will be available for purchase on Fresh Direct beginning in October and rolling out at 110 Northern California Safeway stores this fall, includes:
- Orange Mango Chickenwith whole grains, kale, and broccoli
- Chicken Chile Verdewith corn polenta and black beans
- Lemon-Spiced Barramundiwith market greens, mushrooms, and soba noodles
- Steel-Cut Oatmeal with quinoa and mixed fruit.
Additional retail products available on Fresh Direct, include:
- Farmer's Market Frittatawith mushrooms, Goat cheese, and sweet potato hash
- Whole Grain Penne Pastawith turkey meatballs
- Nine Grain Pilaf with sweet chile beef and steamed vegetables
- Whole Grain Pilafwith sweet and zesty vegetable peperonata.
LYFE Kitchen looks forward to sharing news on national retail distribution this fall. Currently, all eight meals are also available to Seattle residents on AmazonFresh.
A new line of Prepared Family Meals, which are refrigerated family-sized (four servings per package) will be re-introduced to Northern California Costco stores later this year, after a successful initial debut earlier this summer, including:
- Thai Style Green Curry Sauce with chunky vegetable medley
- Chicken Poblano Verdewith tangy tomatillo herb salsa
- Thai Sweet Chili Beef with tangy chile sauce and crunchy water chestnuts.
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