Industry News | March 17, 2011

MAD Calories Now Available

Denver-based MAD Greens, which offers salads, soups, wraps and panini, made it even easier for guests to make healthy choices. The restaurant group, with ten locations along the Front Range, recently added nutritional information to both its printed menus and menuboards, in addition to its online nutritional calculator. 
 
With a quick glance, customers can view all the essentials of their lunch or dinner choice, and make decisions accordingly. Guests hoping to trim their waistlines can track the calorie count of any chef-designed salad or panini. Those that need to watch sodium or add protein also have an easy time, as MAD Greens has computed total calories, fat grams, sodium, carbohydrates and protein for each of its MAD Salads and MAD Panini. 
 
“Our customers are very health-conscious,” says Marley Hodgson, co-founder and CEO of MAD Greens. “The decision to add nutritional information to our menu boards made sense to our brand, and we’ve had a very positive response from our customers.”    
 
In addition to information on its MAD salads and panini, MAD Greens has posted the nutritional information for its salad dressings on the glass divider where customers make their dressing choice. Hodgson says that since the information was posted, sales of no-fat and low-fat dressings have increased. 
 
“All of our dressings are made from scratch and contain only natural ingredients and no preservatives,” said Hodgson. “Our customers are choosing lower fat options, knowing that they still taste great.” 
 
The change to MAD Greens’ menuboards comes a few months after the restaurant group launched an online nutritional calculator. The feature, which receives about 4,000 hits per month, allows customers to track such information as calories, grams of protein, fat, carbs, or sodium in every ingredient available on MAD Greens menu.